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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

Factory audio systems of MINI R61 – whether Base, or Harman Kardon (S674A) – always need more kick to their bass, smoother mids and less distortion to their highs. And if you’re here, you must want something more than a system as mediocre as that… What you wish for is your MINI to become a Rolls Royce of sound. Fortunately, you don’t need to look any further, as Alpha One Speakers and Alpha One Amplifier are your best bet.

BimmerTech’s MINI Paceman audio systems promise to deliver the rich and distortion-free sound you’re aiming for, but above all a custom tuned amplifier carrying sounds perfectly matched to your musical preferences. The magic of the DSP tuning, gives us the possibility to adjust your system’s settings to convey all the notes and tones just the way you like it.

What MINI speakers you will be getting, and whether the amplifier may be included, depends mostly on your original stereo. So before you get your teeth into a new audio upgrade, decode your MINI’s VIN and check which option your R61 features.

As the install is no more complicated than disconnecting and removing your stock R61 MINI speakers / amplifier, and plugging the new ones in, it should be a glide for any DIY-er. In case you decide to go back to your original setup, you’re also free to do so.