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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

It’s high time for your E93’s factory sound system to be replaced and you know it. Even though it somehow hangs in there, with our audio upgrades your 3 Series sound will get eminently better. And by that we guarantee more power, punch and accuracy to your speakers… yet above all a sound tailored to your musical taste.

The magic of DSP tuning allows our amplifier to be adjusted to your E93’s size, speaker location and your musical preferences. Just specify what music you like to play when on the road and whether you like listening to it at moderate levels or louder. We’ll cover all your preferences to make it sound ‘yours’ right off the bat.

When getting your BMW E93 audio upgrades, keep in mind that the amount of speakers or whether you can add an amplifier will depend on your original sound system. Speaking of E93 they are: Base (Stereo), Hi-Fi (S676A), Top Hi-Fi(S677A), Harman Kardon (S688A) or Individual Audio System (S752A). The option you’re fitted with will appear after you decode your VIN.

As for the installation, it is manageable even for DIY novices. Nothing more complex than disconnecting and removing your stock E93 BMW speakers / amplifier, and fitting the new ones in. The process is plug & play and fully reversible.