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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

You didn’t come so far to get just any audio upgrade for your F07. You got here because you’re eager to obtain the best possible sound straight out of the box, and enjoy a sound system replacement that’ll match your musical tastes like no other has.

Our Alpha One Speaker Upgrade and Alpha One Amplifier are guaranteed to make your BMW 5 Series audio more powerful, punchier and well-balanced than ever, but above all ‘yours’. Since our amplifier is already pre-tuned for your F07 dimensions and musical tastes before shipment, your songs will undoubtedly hit all the right notes and tones straight from the beginning.

Don’t know which speaker / amplifier upgrades are best for your BMW? The right kit will depend on your F07’s audio system. To check it, decode your VIN. You’ll see whether your 5 Series features Base, Hi-Fi (S676A), Top Hi-Fi (S677A) or Harman Kardon (S688A).

The installation of BMW F07 audio upgrades doesn't belong to the most complicated jobs. It’s a rather intuitive process involving the disconnection and removal of your original F07 BMW speakers / amplifier, and adding the replacement parts. On top of that, the installation is fully reversible.