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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

Audio upgrades are not something you decide to go for on a whim. So if you’re here, your original G01 audio system must have failed you hard at some point. Our Alpha One Speaker Upgrade and Alpha One Amplifier will make it up to you.

Expect rich highs, deep punchy bass, natural mids and (most of all) tuning adjusted specifically for your preferences and G01 chassis. Prior to shipping your G01 audio upgrade, we always make sure to pre-load it with custom DSP tuning files based on the tracks you put on in your X3 and the way you like listening to your music. Covering this base already gets us closer to your audio desires.

Before you make your call it will be vital to check which factory stereo your G01 is equipped with. The number of speakers and an amplifier will vary from Base, through Hi-Fi (S676A), to Harman Kardon (S688A). To check which one you’ve got, decode your VIN.

The installation shouldn’t be burdensome either. It’s a straightforward process of disconnecting and removing your factory G01 BMW speakers / amplifier, and stacking the new ones in. Everything’s fully reversible.