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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

No matter which sound system your F15 features – whether it’s Base, Hi-Fi (S676A) or Harman Kardon (S688A) – there is a sense of a missing puzzle your audio doesn’t deliver. As you know, a perfect sound system is not all about power, but about hitting just the right notes and tones at just the right time.

Our Alpha One Speaker Upgrade and Alpha One Amplifier combine the best of both worlds – brighter, more natural, crisp and powerful sound, as well as tuning adjusted to your F15 chassis and musical preferences. Thanks to the customized DSP tuning files we add to our amp before shipping, we get to tailor your settings according to the music you like to put on while driving and your style of listening. Making your music sound great right off the bat is our top priority.

The number of F15 speakers and the presence of an amplifier in your upgrade will be dependent on your original X5 system. So before you make your call, decode your VIN.

Are you a hands-on type? You’ll be glad to hear our audio upgrade is ready for a DIY-er like yourself. Installation revolves around disassembling and removing your original F15 BMW speakers / amplifier, and replacing them with the new ones, so no tough nut to crack out there. It’s all fully reversible as well.