FOR [[tag1_and_minis]]



separately 10% OFF

Place your trust in our experience


The quickest audio install


BMW and MINI models
available to upgrade


Countries we shipped to


The earliest BMW production
date we offer our upgrades for.


Custom DIY tutorials

We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any upgrade 10% off or grab speakers and amp set 15% off with coupon XMASALPHA. no products
Check other products on our BimmerTech page

Buy audio upgrades

Get any upgrade 10% off or grab speakers and amp set 15% off with coupon XMASALPHA.

Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | saleDisPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | saleDisPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | saleDisPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | saleDisPrice]] $[[defPrice.PowerClarity]] Not compatible

Free worldwide shipping

Customized [[tag2_and_mini]]
audio upgrades

Since the audio system of the F21 leaves much to be desired, our Alpha One Speaker Upgrade and Alpha One Amplifier will dramatically change your BMW 1 Series sound – making it punchier, well-balanced and clearer than ever.

As for car audio, the ‘one-size-fits-all’ approach will not cut it, that's why the BMW amplifier will arrive at your door with a custom DSP tuning file. We will optimize it based on your F21 dimensions and your musical tastes, so that it sounds great right from the very beginning.

The upgrade of your BMW audio system will depend to a large extent on the system your car is equipped with. Depending on whether you have Base (Stereo), Hi-Fi (S676A) or Harman Kardon (S674A) the quantity of speakers available will be different. Decode your VIN and we will select the correct BMW audio upgrade kit for your F21.

Regarding the installation, it is all about disconnecting and removing your original BMW F21 speakers / amplifier, and installing the BimmerTech ones. This is a straightforward, fully reversible plug & play process, where all parts fit like the factory ones. Do you manage IKEA projects well? You will do just fine with this one.