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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

Nobody decides to get an audio upgrade replacement on a whim. So the fact that you’re here, must mean one thing – your factory G06 audio has failed you really hard. Fortunately, our Alpha One Speaker Upgrade and Alpha One Amplifier will make it up to you.

Expect smooth highs and bass with little distortion, detailed, natural mids and most importantly, tuning adjusted individually for your preferences and the chassis of G06. Before shipping your new G06 audio, we always try to pre-load it with a custom DSP tuning file based on the types of music you play in your X6 and your style of listening. Covering these two already helps us to understand your audio desires better.

What’s vital, before deciding on your upgrade you ought to check which stock stereo option your G06 comes with. The number of speakers and the presence of an amplifier will differ from Base, through Hi-Fi (S676A), to Harman Kardon (S688A). In order to look up which one of these is yours, decode your VIN.

The installation shouldn’t be a burden for you either. If you’re a beginner DIY-er you’ll find that project rather intuitive, as all you’ll have to do is disconnect and take out your factory G06 BMW speakers / amplifier, and replace them with your new kit. Also, everything’s fully reversible.