FOR [[tag1_and_minis]]



separately 10% OFF

Place your trust in our experience


The quickest audio install


BMW and MINI models
available to upgrade


Countries we shipped to


The earliest BMW production
date we offer our upgrades for.


Custom DIY tutorials

We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420-1680W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any upgrade 10% off or grab speakers and amp set 15% off with coupon XMASALPHA. no products
Check other products on our BimmerTech page

Buy audio upgrades

Get any upgrade 10% off or grab speakers and amp set 15% off with coupon XMASALPHA.

Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | saleDisPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | saleDisPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | saleDisPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | saleDisPrice]] $[[defPrice.PowerClarity]] Not compatible

Free worldwide shipping

Customized [[tag2_and_mini]]
audio upgrades

Factory MINI R60’s audio systems – whether Base, or Harman Kardon (S674A) – always miss a proper kick in the bass, smoothness of highs and accurate mids. But what you want is not something average – you want your MINI to feel like a Rolls Royce of sound. So... look no further. Alpha One Speakers and Alpha One Amplifier are your best bet.

Our MINI Countryman audio upgrades will give you the punchy and distortion-free sound you’re looking for, but above all – unlike other sound systems – a custom tuned amplifier delivering sounds matched to your musical preferences. Thanks to the DSP tuning, we’ll adjust your system’s settings to carry all the notes and tones just the way you like it the most.

What MINI speakers you’re getting, and whether the amp will be included, depends on your original stereo. So before you make any decision concerning the audio upgrade, decode your VIN and check which option your R60 is featured with.

The install too should be a breeze. Nothing more complicated than disconnecting and removing your factory R60 MINI speakers / amplifier, and placing the new ones in. In case you change your mind (which we doubt ;)), you can always go back to your previous setup, as everything is fully reversible.

BMW sound system blog