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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

Depending on which stereo system your F23 is equipped with your audio may already be quite powerful and enjoyable, or be a low-level option with barely endurable cardboard sound. Either way, our Alpha One Speaker Upgrade and Alpha One Amplifier will dramatically change your 2 Series audio.

Expect a punchy base, crisp mids, and rich highs - not to mention sound designed for your musical tastes. Thanks to the pre-set amplifier, your new audio will be adapted to your F23's dimensions and to your musical preferences – the music you listen to and the way you enjoy listening to it.

The audio upgrade of the BMW F23 differs from one system to another. So whether your car has Base (Stereo), Hi-Fi (S676A) or Harman Kardon (S674A), a different amount of speakers will be offered to you. Decode your VIN to see the correct BMW audio upgrade kit for your F23.

Speaking of installation, upgrading the BMW F23 audio is a simple plug & play, fully reversible process that can be handled by a DIY enthusiast. In addition, all parts fit like the factory ones, so there is no need to modify your 2 Series components.