FOR [[tag1_and_minis]]



separately 10% OFF

Place your trust in our experience


The quickest audio install


BMW and MINI models
available to upgrade


Countries we shipped to


The earliest BMW production
date we offer our upgrades for.


Custom DIY tutorials

We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420-1680W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any upgrade 10% off or grab speakers and amp set 15% off with coupon XMASALPHA. no products
Check other products on our BimmerTech page

Buy audio upgrades

Get any upgrade 10% off or grab speakers and amp set 15% off with coupon XMASALPHA.

Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | saleDisPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | saleDisPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | saleDisPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | saleDisPrice]] $[[defPrice.PowerClarity]] Not compatible

Free worldwide shipping

Customized [[tag2_and_mini]]
audio upgrades

Sometimes it might feel like your F31’s factory audio sounds like the TV’s built in speakers. Not the top-of-the-range sound as we can imagine, but… there is a way to improve it. With our Alpha One Speaker Upgrade and Alpha One Amplifier, your BMW 3 Series audio will turn out more powerful, richer and clearer than ever. Let alone – suited specifically for you

Thanks to the custom DSP tuning file we add to our amplifier, your sound system will be tailored to your F31 dimensions and your musical taste. Just brief us on what genres you like to put on while driving and how you like to listen to them. We’ll adjust the tune settings for you.

Like the late 80’s funk? Or maybe you're a fan of dub techno and reggae? The BMW F31 subwoofer upgrade will allow you to enjoy detailed and punchy bass notes. You’ll feel it as much as you hear it ;)

Before laying hands on any upgrade, you’ll have to check what sound system your BMW F31 is equipped with. The number of available F31 speakers will differ based on your factory option – whether it’s Base (Stereo), Hi-Fi (S676A) or Harman Kardon (S688A).

As far as the installation goes, it’s almost a no-brainer. All you gotta do is disconnect and remove your stock F31 BMW speakers / amplifier, and add the new ones – they fit like original parts so it’s just a plug & play job. What’s more, the install is fully reversible.

BMW sound system blog