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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

When your G20’s sound doesn’t match the rev of its engine, you know it’s high time to step up your audio game. And be sure, our audio upgrades will deliver.
Whether your BMW G20 sound system is Base, Hi-Fi (S676A) or Harman Kardon (S688A) the Alpha One Speaker Upgrade and Alpha One Amplifier are going to improve your sound clarity, balance, richness and power. But above all, they’ll bring you sounds tailored specifically to your preferences.

Brief us about what music plays most often on your radio and how you like listening to it. Using DSP tuning, we’ll adjust the amplifier to deliver sounds according to your taste and your 3 Series dimensions.

When choosing your upgrades, remember that G20 speaker / amplifier options will depend on your current audio system. Decode your VIN to check which audio kit is suitable for your G20.

Want to try out a DIY install? Go for it! It’s a plug & play, fully reversible process of disconnecting and removing your original G20 BMW speakers / amplifier, and putting the new ones in. So no harm can be done :)