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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

You didn’t reach this point to pick just any replacement audio kit for your F10. You’re here cause you expect to get the best bang out of your buck right from the get-go, and have an audio upgrade that will resonate with your musical preferences as no other has.

Our Alpha One Speaker Upgrade and Alpha One Amplifier will not only make your BMW 5 Series sound more punchy, well-balanced and clearer than ever, but above all ‘yours’. Since our amplifier arrives pre-tuned for your specific F10 chassis, speaker system and musical tastes, your songs will surely hit all the right notes and tones straight from the beginning.

Wonder which speaker / amplifier upgrades would be best for your BMW? It largely depends on your F10’s sound system, so before you make a purchase, check whether you’re equipped with Base, Hi-Fi (S676A), Top Hi-Fi (S677A) or Harman Kardon (S688A). To do the above, decode your VIN.

Installing your BMW F10 audio upgrades won’t loom large in your mind either. It’s an intuitive process which involves disassembling and removing your original F10 BMW speakers / amplifier, and replacing them with the new ones. What’s more, it’s fully reversible.