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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

There’s a reason you’re here – you want your F36’s sound system to raise the roof in your vehicle. And by that we do not only mean having a powerful stereo, but an astounding effect of detailed, well-balanced and accurate sound coming from your 4 Series speakers.

Be sure, our F36 audio upgrades will bring it to you. Yet, there is something more you can count on – the cherry on top that has never been offered before by any car audio providers. We are going to equip your amplifier with a custom DSP tuning file, which will deliver sounds tailored to your musical taste – the genres you listen to the most and the way you are listening to your music.

Keep in mind though that the amount of speakers for your F36 and the presence of an amplifier will highly depend on your stock system. So before laying your hands on an upgrade, take a look at whether your F36 features Base, Hi-Fi (S676A) or Harman Kardon (S688A). You can see it after decoding your VIN.

If you like DIY projects, this is an upgrade you can safely install by yourself. All straightforward, fully reversible and no more complicated than disassembling and removing your original F36 BMW speakers / amplifier, and putting the new ones in.