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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

Original MINI Roadster R59’s sound systems – whether Base, or Harman Kardon (S674A) – always miss that proper punch in the bass, richness of highs and natural mids. But what you want is surely not something mediocre – you want your MINI to be a Rolls Royce of audio. So... search no further. Alpha One Speakers and Alpha One Amplifier are your best choice.

Our MINI Roadster audio upgrades will give you the smooth and distortion-free sound you’re hoping for, but above all – contrary to other sound systems – a custom tuned amplifier delivering sounds matching your musical tastes. Thanks to the DSP tuning, we will tweak your system’s settings to play all the notes and tones just the way you enjoy it the most.

What MINI speakers you are getting, and whether the amplifier can be included, largely depends on your factory stereo. So before you decide on your audio upgrade, decode your MINI’s VIN and check which option is featured in R59.

The installation should be a breeze for any DIY-er. It’s nothing more complex than disconnecting and taking out your original R59 MINI speakers / amplifier, and plugging the new ones in. If you change your mind (which we doubt ;)), you’re always free to go back to your previous setup, since everything is fully reversible.