FOR [[tag1_and_minis]]



separately 10% OFF

Place your trust in our experience


The quickest audio install


BMW and MINI models
available to upgrade


Countries we shipped to


The earliest BMW production
date we offer our upgrades for.


Custom DIY tutorials

We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420-1680W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any upgrade 10% off or grab speakers and amp set 15% off with coupon XMASALPHA. no products
Check other products on our BimmerTech page

Buy audio upgrades

Get any upgrade 10% off or grab speakers and amp set 15% off with coupon XMASALPHA.

Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | saleDisPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | saleDisPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | saleDisPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | saleDisPrice]] $[[defPrice.PowerClarity]] Not compatible

Free worldwide shipping

Customized [[tag2_and_mini]]
audio upgrades

At times it may feel like your F30’s factory stereo sounds like your TV’s built in speakers. Not the most desirable sound as we can imagine, but... there is room for improvement. With our Alpha One F30 Speaker Upgrade and Alpha One Amplifier, your BMW 3 Series sound will become more powerful, richer and clearer than ever. Let alone – tailored specifically for you.

Thanks to the customized DSP tuning files we equip our amplifier with, your sound system will be optimized according to your F30 dimensions and your musical taste. Just tell us what genres you like to put on while driving and how you like listening to them. We’ll tweak the tune settings for you.

Are you a fan of late 80’s funk? Or maybe dub techno and reggae? Our BMW F30 subwoofer upgrade will let you enjoy detailed and punchy bass notes. You’ll feel it as much as you hear it ;)

Before you lay your hands on any upgrade, you’ll have to check what audio system your BMW F30 is equipped with. The amount of available F30 speakers will differ based on your stock option – whether it’s Base (Stereo), Hi-Fi (S676A) or Harman Kardon (S688A).

When it comes to the install, it’s almost a no-brainer. All you have to do is disconnect and remove your original F30 BMW speakers / amplifier, and add the new ones in – they fit like factory parts so all you gotta do is plug & play. Plus, the installation is fully reversible.

BMW sound system blog