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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

At times you may get a distinct impression that your F34’s factory audio sounds just like the TV’s built in speakers. Not the highest quality sound as we can imagine, but… leaves a space for improvement. With our Alpha One Speaker Upgrade and Alpha One Amplifier, your BMW 3 Series audio will get more powerful, richer and clearer than ever. Let alone – tailored just for you.

Because of the custom DSP tuning file we enrich our amplifier with, your audio will be adjusted to your F34 dimensions and your musical taste. Share with us what genres you like to play while driving and how do you usually listen to your music. We’ll adjust the tune settings for you right before shipment.

Listening to the late 80’s funk? Or perhaps to dub techno and reggae? With the BMW F34 subwoofer upgrade you’ll enjoy very detailed and punchy bass notes. Prepare to feel it as much as you hear it ;)

Before deciding on your upgrade, you’ll have to know what audio system your BMW F34 is fitted with. The amount of available F34 speakers will vary based on your stock option – whether it’s Base (Stereo), Hi-Fi (S676A) or Harman Kardon (S688A).

The installation is almost a no-brainer. All you should do is disconnect and take out your stock F34 BMW speakers / amplifier, and put the new ones in – luckily they fit like factory parts so everything revolves around a simple plug & play job. Furthermore, the install is fully reversible.