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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

Since F20’s sound system leaves a lot to be desired, our Alpha One Speaker Upgrade and Alpha One Amplifier will significantly change the way your BMW 1 Series sound is delivered – making it more punchy, well-balanced and clearer than ever.

When it comes to car audio, the ‘one size fits all’ approach isn’t going to cut it, which is why our BMW amplifier will arrive at your doorstep with a customized DSP tuning file. We’ll optimize it according to your F20 dimensions and your musical taste, so that it sounds as good as possible right off the bat.

Your F20 BMW sound system upgrade will largely depend on the system your car is equipped with. Depending on whether you have Base (Stereo), Hi-Fi (S676A) or Harman Kardon (S674A), the amount of available speakers will differ. Decode your VIN and we’ll select the right BMW audio upgrade kit for your F20.

As for the installation, it’s all about disconnecting and removing your original F20 BMW speakers / amplifier, and putting in the new ones. It’s a fully reversible and simple plug & play process, where all bits and pieces fit like factory ones. Handling IKEA projects well? You’ll do just fine with this one.