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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

There’s no such thing as replacing your car audio on a whim. So if you are here, the only explanation is your original E88 sound system has failed you hard. As luck would have it, our Alpha One Speaker Upgrade and Alpha One Amplifier will make it up to you.

Expect to be blown away by crystal clear highs and lows, smooth, natural mids and most importantly, DSP tuning tailored specifically for your BMW E88 chassis and your musical preferences. Prior to sending out your 1 Series amp, we always seek to pre-load it with a custom DSP tuning file constructed on the basis of songs you enjoy listening to and how you like to play them. Covering these points already brings us closer to meeting your audio needs.

Importantly, before you pick your upgrade you should check which factory stereo option your 1 Series has. The amount of speakers and the presence of an amp will be different in Base, than in Hi-Fi (S676A), Top-HiFi (S677A) or Harman Kardon (S688A). You can look up which one of these is yours by decoding your VIN.

The install should also be rather intuitive, as it’s a fully plug & play project where all you have to do is disconnect and take out the stock E88 BMW speakers / amplifier, and replace them with our kit. Plus, if you feel like going back to your previous settings, you’re absolutely free to do so since everything is entirely reversible.