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We're the only BMW audio brand like this.

Alpha One was founded by a couple of guys passionate about modifying their BMWs in every possible way with a hefty focus on audio improvements.

Our first big hit revolutionized the game of BMW audio upgrades with the world's first fully customized amplifier upgrade: the Alpha One Amplifier.
While our plug & play amplifier kept gaining momentum, we were working hard to create direct drop in replacement upgrade speakers for late model BMWs, to create a complete BMW sound system upgrade. Thanks to our superior knowledge of everything BMW and an unparalleled level of attention to detail, the Alpha One speaker system came out of the shadows and onto the market.

But! We haven’t said our last word yet — if you’ve been following us for a while you should already know we can’t sit down for too long, so you can expect even more to come.

Alpha One BMW Speaker Upgrade for [[tag1_and_mini]]

Increased clarity, power, and bass
DIY Plug and Play installation
Premium materials and build
2-year warranty and professional support

All New Alpha One Amplifier
for [[tag1_and_mini]]

1420W MAX Output Power
Tailored for your and musical preferences
Customizable tune
DIY Plug and Play installation

Buy audio upgrades

Get any speaker set 10% off and the new amplifier at an old price.

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Woofer set

Alpha One Woofer set
FROM $[[PureBassPrice]] $[[pbBasePrice]] $[[defPrice.PureBass | bfPrice]] $[[defPrice.PureBass]] Not compatible

Front & Woofer set

Alpha One Front & Woofer set
FROM $[[DriversChoicePrice]] $[[dcBasePrice]] $[[defPrice.DriversChoice | bfPrice]] $[[defPrice.DriversChoice]] Not compatible

Complete set

Alpha One Complete set
FROM $[[StudioSoundPrice]] $[[ssBasePrice]] $[[defPrice.StudioSound | bfPrice]] $[[defPrice.StudioSound]] Not compatible

Amplifier upgrade

Amplifier
FROM $[[PowerClarityPrice]] $[[pcBasePrice]] $[[defPrice.PowerClarity | bfPrice]] $[[defPrice.PowerClarity]] Not compatible

Customized [[tag2_and_mini]]
audio upgrades

Factory BMW and MINI audio systems leave a lot to be desired. So if you want your vehicle to become a Rolls Royce of sound our Alpha One Speaker Upgrade and Premium Audio System are your best bet. They will substantially change the way your audio is delivered – making it more punchy, well-balanced and clearer than ever... but above all, personalized for your preferences.

Since the ‘one size fits all’ approach is never going to cut for the car audio, we make sure your [[tag1_or_mini]] amplifier arrives at your doorstep with a customized DSP tuning file – one that’s optimized according to your [[tag2_or_mini]] chassis and your musical taste.

The upgrade of your [[tag1_or_mini]] sound system will depend at large on the stock system your vehicle features. Thus, whether you have Base (Stereo), Hi-Fi (S676A), Top Hi-Fi(S677A), Harman Kardon (S688A) or Individual Audio System (S752A) the quantity of speakers available is going to differ. Decode your VIN and check the correct audio upgrade kit for your [[tag2_or_mini]].

As for the install, it’s a simple plug & play, fully reversible process that can be handled by any DIY enthusiast. Good at IKEA projects? You’ll manage this one just as well.